Happy Hump Day!! Anyone want to start independent shops to survive?
“The consolidation comes as ad holding companies confront shrunken client budgets, layoffs and financial challenges during the global pandemic. According to a report from Forrester, layoffs at U.S. agencies could reach 52,000 by the end of 2021.”
https://www.wsj.com/amp/articles/wpp-continues-consolidation-plan-with-merger-of-grey-and-akqa-11605118742
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